![Nike Took a Murderer's Last Words and Turned It Into a Simple Lesson | by Alice Vuong | Better Marketing Nike Took a Murderer's Last Words and Turned It Into a Simple Lesson | by Alice Vuong | Better Marketing](https://miro.medium.com/v2/resize:fit:1400/1*WFLOtNNmK80Nc-BvIbeJTA.jpeg)
Nike Took a Murderer's Last Words and Turned It Into a Simple Lesson | by Alice Vuong | Better Marketing
![Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/01/17/17/53029293-10411375-image-a-1_1642439147193.jpg)
Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online
Aussin Intensive Care Pvt. Ltd. - Nike's "Just Do It" slogan was partly inspired by Gary Gilmore, who said "Let's do it" before he was executed. Nike has become one of the
![Tundé on Twitter: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer, Tundé on Twitter: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer,](https://pbs.twimg.com/media/D-FR0ZeWkAELTsa.jpg)
Tundé on Twitter: "RT TINCCreative "Did you know that Nike was originally called Blue Ribbon Sports 'BRS'? Not just that – their signature slogan “Just do it” was inspired by Utah killer,
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/gary.jpg)
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e58c2100003711ec2aed.jpeg?ops=scalefit_960_noupscale)
Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
![Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/01/17/17/53032145-0-image-a-4_1642439476122.jpg)
Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online
![Fotogaléria - Slová vraha pred popravnou čatou sa stali sloganom Nike. Smrti sa už nevedel dočkať, dvakrát sa pokúsil o samovraždu | interez.sk Fotogaléria - Slová vraha pred popravnou čatou sa stali sloganom Nike. Smrti sa už nevedel dočkať, dvakrát sa pokúsil o samovraždu | interez.sk](https://www.interez.sk/wp-content/uploads/2022/02/gary-gilmore-nike-ccexpress.jpeg)
Fotogaléria - Slová vraha pred popravnou čatou sa stali sloganom Nike. Smrti sa už nevedel dočkať, dvakrát sa pokúsil o samovraždu | interez.sk
![TIL that The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let's do it” just before he was executed by a firing squad in 1977. : r/sports TIL that The slogan “Just Do It” was inspired by serial killer Gary Gilmore, who said “let's do it” just before he was executed by a firing squad in 1977. : r/sports](https://external-preview.redd.it/hu_YzTSnggeuK0zqj1Xp64WfEvpd0t-8x-WQNtBbuvc.jpg?width=640&crop=smart&auto=webp&s=6ec61348297296266ce22f00df35197750444447)